Market Moves – Season 1: Nền tảng để mở rộng quy mô

This is the first episode in our series uncovering the myths that keep e-commerce businesses from becoming truly profitable. We begin with the biggest misconception of all: that GMV equals success. Many online sellers chase high GMV (Gross Merchandise Value) but overlook the real profitability behind their sales. High revenue might feel great, but true growth comes from sustainable profits. This insightful first episode will: Teach you the crucial difference between GMV and profit. Share a 3-layer margin calculation framework to diagnose hidden losses. Present real-world case studies exposing common pitfalls. Provide practical tools (including our GMV vs. Profit Calculator) to monitor and improve your store's financial health.